Blog

Karel Huk

8 years in marketing. Agency, in-house, freelance. I know what keeps e-commerce store owners up at night, and I build custom strategies to solve it.

I go beyond PPC: analytics, automation, purchase funnel optimization. I occasionally write about it, and you can read my articles here.

$75M+ invested in PPC50+ clients12+ marketsVerified Google PartnerFollow me on LinkedIn

Google Ads · November 2, 2026 · 7 min read

Google PPC Campaigns Not Working: Six Areas an Audit Should Cover

Strategy · September 21, 2026 · 8 min read

How to Choose a PPC Specialist for Your Online Store: 3 Questions and 6 Signals

Google Ads · September 21, 2026 · 7 min read

How Much Does Google Ads Cost for an Online Store: Budget from Cost of Sale

Automation · September 5, 2026 · 9 min read

Monitoring Disapproved Products in Merchant Center: When the Built-in Reports Fall Short

Google Ads · September 5, 2026 · 7 min read

Google Ads Management Cost for an Online Store: 3 Fee Models

Analytics · September 5, 2026 · 8 min read

Consent Mode v2: Why Conversions Go Missing After a Cookie Banner and How to Set It Up in GTM

Strategy · August 19, 2026 · 9 min read

ChatGPT Ads management in practice: what I learned on ~$33k

Strategy · July 30, 2026 · 4 min read

Google Changes Bidding on August 17, 2026: How to Check Your Impact

Strategy · July 17, 2026 · 10 min read

Google Bidding Change for Budget-Limited Campaigns

Strategy · May 29, 2026 · 10 min read

Free vs. Paid PPC Audit: 7 Key Differences

Google Ads · May 27, 2026 · 7 min read

Misrepresentation in Google Ads and Merchant Center: What to Check on Your Website

Google Shopping · May 23, 2026 · 10 min read

What a Supplemental Feed Can Do: 4 Use Cases That Don't Require a Developer

Google Shopping · May 23, 2026 · 8 min read

Disapproved Products in Google Merchant Center: 10 Reasons and How to Fix Them

Google Shopping · May 23, 2026 · 7 min read

AI Overviews and Merchant Center products: what Google Help says

Google Shopping · May 13, 2026 · 6 min read

AI Max in Google Ads for Shopping: which features rely on the product feed

Product feed · May 1, 2026 · 7 min read

What Is a Product Feed and Why Your Ad Performance Depends On It

Strategy · April 28, 2026 · 5 min read

Agentic commerce: what Google and OpenAI say about AI shopping agents