Blog

8 years in marketing. Agency, in-house, freelance. I know what keeps e-commerce store owners up at night, and I build custom strategies to solve it.
I go beyond PPC: analytics, automation, purchase funnel optimization. I occasionally write about it, and you can read my articles here.
Google Ads · November 2, 2026 · 7 min read
Google PPC Campaigns Not Working: Six Areas an Audit Should Cover
November 2, 2026 · 7 min read
Strategy · September 21, 2026 · 8 min read
How to Choose a PPC Specialist for Your Online Store: 3 Questions and 6 Signals
September 21, 2026 · 8 min read
Google Ads · September 21, 2026 · 7 min read
How Much Does Google Ads Cost for an Online Store: Budget from Cost of Sale
September 21, 2026 · 7 min read
Automation · September 5, 2026 · 9 min read
Monitoring Disapproved Products in Merchant Center: When the Built-in Reports Fall Short
September 5, 2026 · 9 min read
Google Ads · September 5, 2026 · 7 min read
Google Ads Management Cost for an Online Store: 3 Fee Models
September 5, 2026 · 7 min read
Analytics · September 5, 2026 · 8 min read
Consent Mode v2: Why Conversions Go Missing After a Cookie Banner and How to Set It Up in GTM
September 5, 2026 · 8 min read
Strategy · August 19, 2026 · 9 min read
ChatGPT Ads management in practice: what I learned on ~$33k
August 19, 2026 · 9 min read
Strategy · July 30, 2026 · 4 min read
Google Changes Bidding on August 17, 2026: How to Check Your Impact
July 30, 2026 · 4 min read
Strategy · July 17, 2026 · 10 min read
Google Bidding Change for Budget-Limited Campaigns
July 17, 2026 · 10 min read
Strategy · May 29, 2026 · 10 min read
Free vs. Paid PPC Audit: 7 Key Differences
May 29, 2026 · 10 min read
Google Ads · May 27, 2026 · 7 min read
Misrepresentation in Google Ads and Merchant Center: What to Check on Your Website
May 27, 2026 · 7 min read
Google Shopping · May 23, 2026 · 10 min read
What a Supplemental Feed Can Do: 4 Use Cases That Don't Require a Developer
May 23, 2026 · 10 min read
Google Shopping · May 23, 2026 · 8 min read
Disapproved Products in Google Merchant Center: 10 Reasons and How to Fix Them
May 23, 2026 · 8 min read
Google Shopping · May 23, 2026 · 7 min read
AI Overviews and Merchant Center products: what Google Help says
May 23, 2026 · 7 min read
Google Shopping · May 13, 2026 · 6 min read
AI Max in Google Ads for Shopping: which features rely on the product feed
May 13, 2026 · 6 min read
Product feed · May 1, 2026 · 7 min read
What Is a Product Feed and Why Your Ad Performance Depends On It
May 1, 2026 · 7 min read
Strategy · April 28, 2026 · 5 min read
Agentic commerce: what Google and OpenAI say about AI shopping agents
April 28, 2026 · 5 min read