ChatGPT Ads · OpenAI Ads

ChatGPT Ads management.Running them since April 2026.

OpenAI Ads (the ad platform inside ChatGPT) has been live across Europe since August 24, 2026. I have managed it on a US account since April, so you do not fund the learning curve.

Book a no-obligation callNumbers from the account
  • ~$33kinvested in ChatGPT Ads
  • −43 %CPC on feed ads against text ads
  • April 2026first campaigns on a US account
  • 4 monthsbefore the EU launch
01Who this helps

Who this helps

With a new channel I hear these three worries most often.

I want to try ChatGPT Ads, but I have nobody to ask

The channel is new in Europe and few people here have demonstrably invested a budget in it.

I do not want to rebuild the account in a month

What I set up wrong at the start, I cannot switch later.

I cannot tell whether it brought me anything

Without measurement connected, I only see spend and clicks in the platform, not conversions or revenue.

If you spend less than $10k a month on ads, a new channel takes money from the campaigns that earn today. Start with a free AI Shopping feed test instead. Czech e-shops: from 30,000 CZK a month — see the Czech page.

02What you get

What you get

Mistakes on this channel are already expensive and some cannot be undone. I take over the account, the tracking and the campaigns.

An account built right the first time

You set the bidding type when you create a campaign and cannot change it afterwards, so the wrong choice means building the campaigns, ad groups and ads again.

  • Campaign and ad group structure
  • Conversion bidding from day one
  • Two account rebuilds already behind me

Targeting the situation, not the keyword

I build ChatGPT ad groups around your customers' buying situations.

  • A map of buying situations for your products
  • A description of the situation per ad group
  • Product ads from your feed, joined to the ad account
03Numbers from the account

Numbers from the account

Who is behind the account

Not an agency. I manage the account personally, with a senior view.

What changed · US account, April–August 2026

−69 %CPC on text ads after moving to conversion bidding
+61 %CTR on text ads
−50 %CPM on text ads

Where I measured it

The numbers come from an account I run myself. It is not a clean bidding test: the ad group structure and the compared periods changed along with the switch.

The full article on managing it
04How it works

How it works

You know the sequence of our work together in advance. From the first call to the first impressions is usually under a week.

  1. 1
    01

    Initial call (30 min)

    We go through your margins, your goals and whether ChatGPT Ads makes sense for you at all. You get the answer on that call.

  2. 2
    02

    Tracking and build

    I deploy the Pixel and Conversions API, build campaigns on conversion bidding and describe the buying situations they should target.

  3. 3
    03

    Running and evaluation

    I watch delivery, bids and structure. The numbers get joined to your orders and compared against your other channels.

05Price and terms

Price and terms

What it costs
A one-time deep-dive audit starts at $400 and ongoing management at $400 a month, both depending on account size. When management follows, the audit is included in it. I prepare the exact quote after our first call.
What budget makes sense
From $10k a month on ads. Test: 10–15 % of budget for 6–8 weeks, judged on CPA and ROAS against Search. Before you start, run a free AI Shopping feed test.
How long you are tied in
Not at all. If you want to change supplier, you can. Any time.
Book a no-obligation call
06Frequently asked questions

Frequently asked questions

Who will run my ChatGPT Ads account?
I will. I'm Karel Huk, a PPC specialist for e-commerce, and I have run OpenAI Ads since April 2026 on a US account with ~$33k of spend through it. I set up tracking through the OpenAI Pixel and Conversions API. The platform has been live in Europe since August 24, 2026, so hands-on experience here is still thin.
Can I open the account myself and just get advice?
Yes, self-serve account creation has been open since August 31, 2026. Before that the only route was OpenAI's managed program with a minimum of 80,000 EUR for the first month. I build the account on conversion bidding from day one, so you do not start with a rebuild. We start with a test: 10–15 % of budget for 6–8 weeks, judged on CPA and ROAS against Search.
Will I see conversions and revenue in ChatGPT Ads?
Yes, once measurement is set up. I send conversions through the OpenAI Pixel and Conversions API, and Ads Manager shows them in reporting. Revenue and ROAS are calculated only from purchases (the order_created event) sent with the order value. I also add macros with campaign, ad group and ad IDs to the landing page URL parameters and join the numbers to your orders.
Is it worth it when I already run Google Ads and Sklik?
As an addition yes, as a replacement no. ChatGPT Ads sits at the top of the funnel. I will not touch your Google Ads budget for it.
Karel Huk, PPC Specialist

Let's find out whether ChatGPT Ads fits your store.

I reply within 24 hours. The call takes 30 minutes. Management from $400 a month · budget from $10k a month · No lock-in, cancel any time

This consultation is non-binding.

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If it does not make sense for you, you will hear that on the call.

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