ChatGPT Ads · OpenAI Ads

ChatGPT Ads management. Running them since April 2026.

Ads inside ChatGPT went live across Europe on 24 August 2026. I have been managing them on a US account since spring, so you do not fund the learning curve.

Book a no-obligation callRead the account breakdown
  • 3/4 million CZKthrough ChatGPT Ads
  • since April 2026on a US account
  • −69 %CPC after moving to conversion bidding
  • 24 Aug 2026European launch

What you get

The platform is new, but mistakes on it are already expensive and some cannot be undone. I take all of this over.

An account built right the first time

Bidding type is set when a campaign is created and cannot be changed. The wrong choice means rebuilding the whole account.

  • Campaign and ad group structure
  • Conversion bidding from day one
  • Geo targeting and custom audiences

Prompt context instead of keywords

ChatGPT does not run a keyword auction. It reads a description of the person and their situation, so ad groups are built around buying situations.

  • A map of buying situations for your products
  • Context statements per ad group
  • Ongoing pruning against performance

Measurement through the Pixel and CAPI

The OpenAI Pixel and Conversions API are a separate implementation. Your Google Ads container will not cover them.

  • OpenAI Pixel in GTM
  • Server-side sending via Conversions API
  • A durable ID in the tracking template

Bids and delivery under watch

A campaign below the auction floor does not deliver and the platform never flags it. You only catch it if somebody is watching.

  • Delivery check within 24 hours of launch
  • Target CPA derived from your margin
  • Daily budgets kept above the bid

Product ads from your feed

Feed ads came in 43 % cheaper per click than text ads on my account. Feed quality decides that.

  • Product set connection
  • Data checked against Merchant Center
  • An ad in every ad group, or nothing serves

An answer on whether it paid off

Platform reporting returns no conversions or revenue. Without a join to your orders, every number is an estimate.

  • Delivery joined to your order data
  • Comparison against Google Ads and Sklik
  • Incrementality instead of last click

Why me

The platform has been in Europe for days. What counts is who has already spent money on it and made the mistakes.

Two account rebuilds already behind me

The account I manage went through reach, click and conversion bidding. You do not have to pay for that path; I start you at the end of it.

Numbers, not a press release

Moving to conversion bidding cut CPC by 69 % and lifted CTR by 61 % on identical text ads. The full breakdown is published, caveats included.

I know where the platform stays silent

Thirty correctly configured campaigns sat on a single impression for a day because of a low bid. No diagnostic warns you. You have to know in advance.

Tracking without a developer

I deploy the Pixel, Conversions API and GTM myself. I handle GA4 and consent for e-commerce clients anyway, so the new channel does not fall outside measurement.

Not an agency

The person who built the account runs it. No junior between you and the campaigns, no escalation through an account manager.

I will not take budget off Google Ads

ChatGPT Ads is an addition, not a replacement. Move half your budget into a new channel now and you lose revenue. You will hear that even if it shrinks the job.

How it works

You know the sequence in advance. From the first call to the first impressions is usually under two weeks.

  1. 01

    Initial call (30 min)

    We go through your margins, your goals and whether ChatGPT Ads makes sense for you at all. If it does not, you hear it straight away.

  2. 02

    Tracking and build

    I deploy the Pixel and Conversions API, build campaigns on conversion bidding and write the prompt context.

  3. 03

    Running and evaluation

    I watch delivery, bids and structure. The numbers get joined to your orders and compared against your other channels.

The evidence behind this

Frequently asked questions

Who actually manages ChatGPT Ads accounts?
The platform only reached Europe on 24 August 2026, so hands-on experience is thin. I have managed it since April 2026 on a US account with roughly three quarters of a million CZK through it.
How much does it cost?
Depending on account size, a one-time deep-dive audit or ongoing management starts at $400. I'll prepare a precise quote for you after our initial call.
What's the minimum budget required?
My involvement makes the most sense for e-commerce stores with budgets starting at $5k/month. At that level, senior strategy takes hold and there is something to scale.
Can I open the account myself and just get advice?
The self-serve Ads Manager arrives after launch, so access currently runs through a partner. I can still consult over your account either way.
Will I see conversions and revenue in ChatGPT Ads?
Platform reporting returns spend, impressions, clicks, CTR, CPC and CPM only. Conversions are not queryable. That is why I stamp a durable ID into the tracking template and join the numbers to your orders.
Is it worth it when I already run Google Ads and Sklik?
As an addition yes, as a replacement no. ChatGPT Ads sits at the top of the funnel. I will not touch your Google Ads budget for it.

Let's find out whether ChatGPT Ads fits your store.

I reply within 24 hours. The call takes 30 minutes.

Book a no-obligation call

If it does not make sense for you, you will hear that on the call.