How much does it cost?

Depending on account size, a one-time deep-dive audit or ongoing management starts at $400. I'll prepare a precise quote for you after our initial call.

What's the minimum budget required?

My involvement makes the most sense for e-commerce stores with budgets starting at $5k/month. At that level, senior strategy takes hold and there is something to scale.

What if I already have an agency or an in-house specialist?

That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is handling the budget properly.

How soon will I see results?

Savings and setup errors get cleaned up in the first days. Revenue starts growing after 1 to 3 months of systematic work.

Do you handle the product feed and tracking, or campaigns only?

All of it. Merchant Center feed, GA4, Google Tag Manager and consent. A campaign built on broken measurement cannot be tuned.

Do you manage channels other than Google Ads?

Mainly Google Ads and performance strategy. For e-commerce clients I also run Sklik, and ChatGPT Ads since April 2026. For Meta Ads I will point you to specialists I trust.

How does reporting work?

You open a live report 24/7. We meet regularly on a call to go through the numbers, the context and the next steps.

Do I have to sign a long-term contract?

If you want to change supplier, you can. Any time. Most engagements do run long, though, because clients want to stay.

Google Ads · Shopping · PMax

Google Ads management. I run your budget personally.

Campaigns, feed, automation, analytics and GTM from one person. It delivers the most for e-commerce stores with ad budgets from $5k a month.

Book a no-obligation call Enrich 50 products free

8 yrsin PPC for e-commerce
50+clients
$75M+invested in PPC
6+markets

What you get

Store performance is not made in the ads account alone. I take the whole path, from the feed to the measurement.

Campaigns across all of Google Ads

Shopping, Search, Performance Max and Demand Gen. Budget gets reallocated by margin, not by CTR.

Structure built around range and margin
Bid strategies and targets derived from unit economics
Excluding queries and placements that only burn budget

Product feed and Merchant Center

The feed is what the algorithm reads instead of your website. I enrich it through a supplemental source, with no developer in the way.

Supplemental feed for titles, categories and attributes
Fixing disapproved products in Merchant Center
Preparing data for AI Shopping and AI Overviews

Automation and scripts

Anything a script can watch, I do not watch by hand. Accounts then hold their setup between our calls.

Scripts watching targets, budgets and drift
Automated labels and rules over products
Bulk changes through the API instead of clicking

Analytics and GA4 measurement

Campaigns get steered by data that matches reality. So measurement comes before optimisation, not after.

Conversions, order values and attribution
A live Looker Studio report you open 24/7
Connected to Sklik and other channels for comparison

Google Tag Manager and consent

Without consent configured properly, non-consenting traffic sends Google nothing at all. Most accounts get this wrong.

Consent Mode v2 in advanced mode
Auditing tags that suffocate measurement
Server-side conversions where they pay off

Strategy and reporting

You will hear the uncomfortable answer too. If PPC is the wrong spend, I say so and bring an alternative.

Performance broken down by margin and range
A regular call over the numbers and next steps
Recommendations outside PPC when that is cheaper

Why me

Senior work without agency overhead. The person who built the account runs it.

Not an agency

No junior and no account manager between you and the campaigns. I run the budget personally and you know who you are talking to.

Eight years across most verticals

Over 50 clients in fashion, electronics, automotive and supplements. The vertical is secondary, though; I look at your business model.

I go beyond PPC

Analytics, automation, feed and checkout. Most changes I set up without a developer, so you are not waiting weeks on them.

Alza and an international marketplace

In-house, agency, now freelance. I know all three perspectives, including what a client actually expects from a supplier.

I also cover what is arriving next

I have managed ChatGPT Ads since April 2026 and handle AI Shopping and structured data in client feeds today. No need to hire a second person for the new channel.

I respect your time

I get to the point. You always know what is happening, why, and what it does to revenue.

How it works

You know the sequence in advance, from first contact to launch. It usually takes under a week.

01
Initial call (30 min)
We go through your business goals, margins and current marketing. We find out whether we fit, personally and professionally.
02
Audit and plan
I go through the account, the feed and the tracking, then tell you exactly where money is leaking. The audit lands within 3 days.
03
Management and growth
I take over campaigns, feed and measurement. Savings land in the first days; revenue starts moving after 1 to 3 months.

The evidence behind this

Frequently asked questions

How much does it cost?: Depending on account size, a one-time deep-dive audit or ongoing management starts at $400. I'll prepare a precise quote for you after our initial call.
What's the minimum budget required?: My involvement makes the most sense for e-commerce stores with budgets starting at $5k/month. At that level, senior strategy takes hold and there is something to scale.
What if I already have an agency or an in-house specialist?: That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is handling the budget properly.
How soon will I see results?: Savings and setup errors get cleaned up in the first days. Revenue starts growing after 1 to 3 months of systematic work.
Do you handle the product feed and tracking, or campaigns only?: All of it. Merchant Center feed, GA4, Google Tag Manager and consent. A campaign built on broken measurement cannot be tuned.
Do you manage channels other than Google Ads?: Mainly Google Ads and performance strategy. For e-commerce clients I also run Sklik, and ChatGPT Ads since April 2026. For Meta Ads I will point you to specialists I trust.
How does reporting work?: You open a live report 24/7. We meet regularly on a call to go through the numbers, the context and the next steps.
Do I have to sign a long-term contract?: If you want to change supplier, you can. Any time. Most engagements do run long, though, because clients want to stay.

Let's find out whether I can help.

I reply within 24 hours. The call takes 30 minutes.

Book a no-obligation call

If PPC is the wrong spend for you, you will hear that from me.