I check the accounts by hand and something always slips
The budget runs out mid-month, the bidding target drifts or products vanish from Merchant Center. I find out from the revenue.
Scripts · Google Ads API · MCP
Google Ads automation for online stores and agencies.
If a script can watch it, I don't do it by hand.
I move account monitoring, campaign builds and reporting to Google Ads scripts and the API. You and your team keep the time for the decisions a script cannot make.
Karel Huk
I'm not an agency. I manage your budget personally.
- Price
- Based on scope
- Introductory call
- 30 min
- Scripts
- Public on GitHub
No lock-in, cancel any time
3,000PLA campaigns built through the API
3,366feed products rewritten in a day
12+ marketswhere I run campaigns
8 yrsin marketing
Verified Google Partner01Who this helps
Who this helps
I hear these three sentences from stores, agencies and in-house PPC teams.
1 / 3
If you run one smaller account with a handful of campaigns, standalone automation does not pay off. It saves less time than it costs. Google Ads management does more for you, and I deploy budget and target scripts there too.
02What I do
What I automate in Google Ads
I automate what repeats and can be checked. Strategic decisions stay with a person.
Scripts go through the account every day in your place and speak up when something breaks.
- ROAS and CPA targets checked against the bidding setup
- Budget pacing, so the money does not run out mid-month
- Alerts on anomalies in spend, conversions and revenue
- N-gram analysis of search terms
I watch disapproved products through the Merchant API, not by glancing at the reports now and then. How it works
- Alerts on a sudden jump in disapproved products
- A new disapproval reason caught before it shows in the counts
- The disapproved share of the catalog as a guard against slow growth
I build and maintain large numbers of campaigns with code, not by clicking in the interface.
- 3,000 PLA campaigns in 12 countries in a week
- The same structure and naming in every market
- Bulk changes with a check before they go live
I change product data with a supplemental source in Merchant Center, and your store stays as it is. What a supplemental feed can do
- 3,366 products rewritten in one day
- Titles and attributes that match how people search
I pull data from Google Ads, Merchant Center and GA4 through the API into one overview.
- The report builds itself, no manual copying into spreadsheets
- The same metrics across accounts and markets
I connect an AI assistant to your account data via MCP and the API. You then ask about campaign performance in a sentence, not through a spreadsheet export.
- Connection to the Google Ads API through an MCP server
- Access only to the accounts you choose
Google Ads scripts
Scripts go through the account every day in your place and speak up when something breaks.
- ROAS and CPA targets checked against the bidding setup
- Budget pacing, so the money does not run out mid-month
- Alerts on anomalies in spend, conversions and revenue
- N-gram analysis of search terms
03Automation in practice
Automation in practice
Who writes the code
I am Karel Huk and I use automation on client accounts and at the international marketplace where I lead Shopping. Campaigns across 12+ markets cannot be managed by hand. The full story is on my about page.
You can read the code
The scripts I deploy are public on GitHub: budget pacing, search term n-gram analysis, bidding target check and Merchant Center disapproval monitoring. You know in advance what will run in your account.
What it did
1 / 3
04How we work together
How we work together
You know every step in advance.
You know every step in advance.
Step 1 / 3
05Pricing
What automation costs
What Google Ads automation costs
Based on scope
I set the price after the introductory call, based on the number of accounts and markets and on what the automation should watch or build. In Google Ads management the scripts are part of the management fee.
Who it pays off for
More accounts and markets
Stores and agencies with many campaigns, accounts or markets, and in-house PPC teams that want to save manual work. A small account only needs management.
How long a commitment
None.
The scripts run in your account and stay with you, even if you end the cooperation.
06On this topic
On this topic
- Google Ads managementCampaigns, feed, tracking and automation from one person.
- PPC managementGoogle Ads, Sklik, Heureka and ChatGPT Ads.
- Monitoring disapproved productsA script that watches four signals every day for you.
- Bidding target checkA downloadable script for one account or an MCC.
- What a supplemental feed can doFour situations where you fix the feed without a developer.
07FAQ
Frequently asked questions
What is a Google Ads script?
JavaScript code that runs directly in your Google Ads account and goes through it at a set interval. It can send an email alert, write data to a spreadsheet or change campaign settings. Nothing gets installed on your store.
Do I need a developer?
No. I write the scripts and API connections myself and deploy them to your account. You need your store's developer only rarely, for example when the feed lacks data a supplemental source cannot fix.
Who has access to the account, and is it safe?
I work through the access you share with me in Google Ads, and you can remove it any time. You see the script in the account along with its code, so you know what it does. For API and MCP connections we agree on the access level; reading data needs read-only access.
Does it work across several accounts (MCC)?
Yes. An MCC-level script goes through the client accounts in one run, and the Google Ads API handles even larger scale. It suits agencies and stores with a separate account for each market.
What is MCP and what does it do for Google Ads?
MCP (Model Context Protocol) is a standard that lets an AI assistant such as Claude or ChatGPT connect to data from another tool. Connected to the Google Ads API, it answers questions about the account without a spreadsheet export. I can show your team the setup.
08Contact
Let's find out what you can automate.
I reply within 24 hours. The no-obligation call takes 30 minutes.
Price Based on scopeIntroductory call 30 minNo lock-in, cancel any time
If automation does not pay off for you, I will tell you.
Prefer to reach me directly?