Karel Huk · E-commerce PPC SpecialistI'm not an agency.I'm a senior Google Ads consultant who personally manages your budgets.
I build campaigns to push products that make you money. My work delivers the most value for e-commerce businesses with ad budgets over $10k/month.
Who I Help
I deliver the most value to e-commerce businesses with PPC budgets over $10k/month. That's where my experience has the biggest impact.
My PPC spend is up, but revenue isn't growing with it.
It feels like we're just feeding ad platforms more and more money, but it's not showing up in our bottom line.
Our business has been stagnating for months.
No one can tell me why. I need a clear explanation and a solid plan for what to do next.
I don't have a senior-level partner.
I need a specialist who can align PPC campaigns with my actual margins, inventory, and business goals.
I need to separate quick wins from long-term work.
I need someone experienced to set clear priorities, take ownership, and cut out the waste from our PPC campaigns.
What You Get
PPC needs to fit your whole business. I make sure your campaigns actually make you money.
I'll reallocate your budget based on profits, not CTR.
I focus ad spend on the items that actually fill your bank account. We'll cut spending on low-margin products and double down on your most profitable ones.
I'll find where your budget is leaking every month.
I'll go through your account history and turn off keywords and targeting that just eat money. During the audit alone, I can tell you how much you'll save while maintaining your current order volume.
I'll manage the entire customer journey, not just the ads.
Marketing doesn't end with a click. I'll fine-tune your product feed data and suggest site and cart improvements to reduce abandoned checkouts.
You'll get reports you can actually understand, no jargon.
Instead of confusing spreadsheets, I'll give you clear numbers on ad spend, revenue, and business impact. I communicate directly and explain results in plain English.
My Experience
Where I've Worked
I've worked at Alza, managed PPC for an international marketplace, and over 8 years, I've helped 40+ projects grow with performance advertising.
In-house, agency, and now freelance. I know the business from every angle.
The Scale I Work At
What Clients Say
„We've been working with Karel for three years now. We started with an audit and campaign restructuring, then moved on to product feed optimization. The result was a 30%+ revenue growth while maintaining our ROAS. After the first year, we handed over management of our other two e-commerce stores.“
Petr Křivánek, Owner
HappySport / Freeskier
How We Work Together
A transparent process from first contact to execution. We can usually get started within a week.
Intro Call (30 min)
In a brief call, we'll clarify your business goals, margins, and current marketing setup. We'll see if we're a good fit and outline the scope of work and a price quote.
Audit & Plan (within 3 days)
Within three days of getting account access and confirming our partnership, I'll conduct a deep dive into your ad accounts and product feeds. I'll identify where you're losing money and create a prioritized action plan.
Execution or Consultation
Either I take over full campaign management, tuning performance daily based on your margins, or I provide regular consultations and strategic guidance if you have your own specialist. You choose the model that works for you.
About Me
8 years in PPC. Agency, in-house, freelance. I know what keeps e-commerce owners up at night, and I build strategies to solve it.
I tell the hard truths. If PPC isn't the right move, I'll say so. And I'll suggest what is.
I go beyond PPC: analytics, automation, checkout optimization. I can set up most of it myself, no developer needed.
I respect your time. My communication is to the point. You'll always know what's happening, why, and what the impact is.
Blog
Practical articles on Google Ads, Shopping, product feeds, and PPC strategy.
Let's find out if I can help you.
I reply within 24 hours · 30-min no-obligation call
Frequently Asked Questions
My involvement makes the most sense for e-commerce stores with budgets starting at $5k/month. At that level, I can effectively apply senior strategies for significant scaling. For smaller budgets, my fee could negatively impact your ROAS.
A one-time deep-dive audit starts at $1,000, depending on account size. Ongoing management is based on a percentage of ad spend, typically 5-10% per month. For a $10k/month budget, the fee is typically around $500-$1,000/month. I'll prepare a precise quote for you after our initial call.
That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is managing your budget efficiently.
Quick wins (savings, fixing errors) happen in the first few days. Real revenue scaling comes after 1-3 months of systematic work.
My main focus is Google Ads and performance strategy. For e-commerce clients, I also commonly manage Sklik. For Meta Ads, I can recommend trusted specialists.
You'll have 24/7 access to a live Looker Studio report with real-time data. We'll also have regular calls to review the numbers, context, and next steps.
With 8 years of experience across 40+ projects, I've worked in most e-commerce verticals (fashion, electronics, auto parts, supplements, etc.). But I focus more on the business model than the industry. If you sell products online, I can help.
Most of my partnerships are long-term because my clients want them to be. But if you want to make a change, you can. Anytime. I'm confident in the quality of my work.