Karel Huk · ex-AlzaSenior PPC Specialist for Google Ads
I'm not an agency. I manage your budget personally.
Over 30% growth at the same cost of sale. Petr Křivánek, HappySport / Freeskier
When I Can Help
The businesses that get the most out of this are e-commerce stores with ad budgets from $10k a month that are dealing with one of these situations.
What You Get
Your PPC spend is up, but revenue is flat
I'll send the budget where it earns
Your store is stagnating and you don't know what's holding it back
I'll explain the results in plain English
You're missing a senior view of PPC and the business
I'll look beyond the ads
You can't tell what's urgent and what can wait
I'll find where your money is leaking
Experience I Can Stand On
I've worked at Alza and today I manage PPC for an international marketplace. Over 8 years I've helped 50+ projects grow with performance advertising.
In-house, agency, now freelance. So I don't see PPC only through a specialist's eyes, but also from the perspective of the company paying for it.
Result
What Clients Say
Petr Křivánek, Owner, 2026
HappySport / Freeskier
“This is our fourth season working with Karel. We started with an audit and changes to campaign structure, then moved on to optimizing the product feed. The result was growth of over 30% at an unchanged cost of sale. After the first year we handed him our two other stores as well.”
How We Work Together
Right at the start we'll set what we're solving, in what order, and what you can expect from me. It usually takes a week.
About Me
My name is Karel Huk and I've spent 8 years in marketing. If we work together, you'll deal with me the whole time. Not a junior you only ever see cc'd on an email, and not an account manager forwarding messages between you and a specialist.
I built my experience in an agency, in-house, and freelance. I know what keeps e-commerce owners up at night. I don't work off a template, I work off data and priorities. I go beyond PPC. I understand analytics, automation, and the checkout flow. When I see a problem outside the ad account, I don't let it slide. Most of the changes I can set up myself, without waiting on a developer.
- I tell the hard truths. If the problem isn't PPC, I'll say so. And I'll come straight back with what to do instead.
- I respect your time. My communication is to the point. You'll always know what's happening, why, and what the impact is.
Let's find out if I can help you.
I reply within 24 hours · 30-min no-obligation call
I take on at most 1 to 2 new clients a month, so every account gets my attention.
Frequently Asked Questions
My involvement makes the most sense for e-commerce stores with budgets from $10k a month. At that level, I can effectively apply senior strategies for significant scaling. For smaller budgets, my fee could negatively impact your ROAS.
A one-time deep-dive audit starts at $400 and ongoing management at $400 a month, both depending on account size. I'll prepare a precise quote for you after our initial call.
That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is managing your budget efficiently.
Quick wins (savings, fixing errors) happen in the first few days. Real revenue scaling comes after 1 to 3 months of systematic work.