Karel Huk · E-commerce PPC SpecialistSenior PPC Specialist for Google AdsI'm not an agency. I manage your budget personally.
Google Ads will spend any budget you hand it. My job is knowing where to spend it so it earns.
Over 30 % growth at the same cost of sale. Petr Křivánek, HappySport
Verified Google PartnerWhen I Can Help
The businesses that get the most out of this are e-commerce stores spending $10k+/month on ads and dealing with one of these situations.
Your PPC spend is up, but revenue is flat
It feels like you're feeding the ad platforms more and more money. It never shows up in your bottom line.
Your store is stagnating and you don't know what's holding it back
Performance won't move and no one can say why. There's no clear explanation, no priorities, no plan for what to change.
You're missing a senior view of PPC and the business
You don't want campaigns handled in isolation. You need a specialist who ties them to your margins, inventory, product range, and the goals of the whole store.
You can't tell what's urgent and what can wait
You're looking for someone experienced to set the priorities, own them, and clear out the campaigns that only burn budget.
What You Get
A well-built campaign isn't enough if the problem sits in your feed, your tracking, or your checkout. So I handle what shapes PPC performance around it, too.
I'll send the budget where it earns
I move spend to the items that actually make you money. Low-margin products get less, higher-margin ones get more.
I'll find where your money is leaking
I'll go through your account history and find the keywords, targeting, and campaigns that only burn budget. During the audit alone, I'll show you where there's room to save without touching performance.
I'll look beyond the ads
Marketing doesn't end at the click. When the feed, the site, or the cart is what's holding performance back, I'll tell you what to change so customers finish the purchase.
I'll explain the results in plain English
You'll get clear numbers on spend, revenue, and business impact. No confusing spreadsheets, no unnecessary PPC jargon.
Experience I Can Stand On
Where I've Worked
I've worked at Alza and today I manage PPC for an international marketplace. Over 8 years I've helped 50+ projects grow with performance advertising.
In-house, agency, now freelance. So I don't see PPC only through a specialist's eyes, but also from the perspective of the company paying for it.
Result
ROAS 7.58 with orders tripled over the year.
Three times the orders at a ROAS above 5.
78 orders in month one, 141 in month two at a ROAS of 4.27.
What Clients Say
“We've been working with Karel for three years now. We started with an audit and campaign restructuring, then moved on to product feed optimization. The result was a 30%+ revenue growth while maintaining our ROAS. After the first year, we handed over management of our other two e-commerce stores.”
Petr Křivánek, Owner
HappySport / Freeskier
How We Work Together
Right at the start we'll set what we're solving, in what order, and what you can expect from me. It usually takes a week.
Intro Call (30 min)
We'll go through your business goals, margins, and current marketing setup. We'll see if we're a good fit, personally and professionally, and outline the scope of work and the price.
Audit & Plan (within 3 days)
Within three days of getting account access and confirming our partnership, I'll go through your ad accounts and product feeds. I'll find where you're losing money and build a prioritized action plan.
Management or Consulting
Either I take over full campaign management, or, if you have your own specialist, I advise you regularly as a senior consultant and steer the strategy. The model is your call.
Ongoing Evaluation
I evaluate campaigns continuously and adjust budgets, priorities, and next steps based on the results. You always know what I'm changing, why, and what impact it has.
About Me
My name is Karel Huk and I've spent 8 years in marketing. If we work together, you'll deal with me the whole time. Not a junior you only ever see cc'd on an email, and not an account manager forwarding messages between you and a specialist.
I built my experience in an agency, in-house, and freelance. I know what keeps e-commerce owners up at night. I don't work off a template, I work off data and priorities. I go beyond PPC. I understand analytics, automation, and the checkout flow. When I see a problem outside the ad account, I don't let it slide. Most of the changes I can set up myself, without waiting on a developer.
I tell the hard truths. If the problem isn't PPC, I'll say so. And I'll come straight back with what to do instead.
I respect your time. My communication is to the point. You'll always know what's happening, why, and what the impact is.
Blog
Practical articles on Google Ads, Shopping, product feeds, and PPC strategy.
Let's find out if I can help you.
I reply within 24 hours · 30-min no-obligation call
Frequently Asked Questions
My involvement makes the most sense for e-commerce stores with budgets starting at $10k/month. At that level, I can effectively apply senior strategies for significant scaling. For smaller budgets, my fee could negatively impact your ROAS.
A one-time deep-dive audit starts at $400 and ongoing management at $400 a month, both depending on account size. I'll prepare a precise quote for you after our initial call.
That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is managing your budget efficiently.
Quick wins (savings, fixing errors) happen in the first few days. Real revenue scaling comes after 1-3 months of systematic work.
My main focus is Google Ads and performance strategy. For e-commerce clients, I also commonly manage Sklik. For Meta Ads, I can recommend trusted specialists.
You'll have 24/7 access to a live Looker Studio report with real-time data. We'll also have regular calls to review the numbers, context, and next steps.
With 8 years of experience across 50+ projects, I've worked in most e-commerce verticals (fashion, electronics, auto parts, supplements, etc.). But I focus more on the business model than the industry. If you sell products online, I can help.
Most of my partnerships are long-term because my clients want them to be. No lock-in, cancel any time. I'm confident in the quality of my work.