Terms & Conditions

1. Service Provider

The service provider is Karel Huk, ID: 08581835, with registered office at Ke Stříbrnému dolu 50, Jiřetín pod Jedlovou, 407 56, Czech Republic (hereinafter "provider").

The provider is registered in the Trade Register. The record can be verified at: rzp.gov.cz.

Contact: [javascript nutný pro zobrazení e-mailu]

2. Description of Services

The provider manages Google Ads campaigns for clients. The service includes:

• Creating advertising campaigns, managing budgets and bids
• Optimizing keywords and negative keywords
• A/B testing of ad copy
• Ongoing monitoring and campaign adjustments
• Regular campaign performance reports (impressions, clicks, CTR, conversions, costs)
• Analysis of search queries and performance by device and location
• Keyword research — search volume analysis
• New keyword suggestions for campaign expansion
• Consultation and recommendations for PPC strategy optimization

The specific scope of services and cooperation terms are always specified individually before the start of cooperation.

3. Technologies Used

To provide these services, the provider uses an internal tool connected to the Google Ads API, which enables campaign automation and reporting. AI assistance via the Claude API (Anthropic) is also used for generating ad copy suggestions and campaign structures.

These tools are used exclusively to support the provider (operator). This is not an autonomous system — all outputs are manually reviewed and approved before use.

4. Processing Method and Output Control

All outputs generated by AI or automated systems undergo 100% manual review by the provider before being published to Google Ads.

No campaign, ad, or keyword is published without explicit confirmation from the operator. Clients do not have direct access to the internal tool or the Google Ads API.

5. Client Data Protection

When processing client data, the provider follows these principles:

• Data from the Google Ads API is processed locally on the provider's device.
• No client data is stored on third-party cloud servers.
• Only client website content and anonymized campaign structures are sent to the AI tool (Claude API) — no personal advertiser data is shared.

6. Liability

The provider delivers services with professional care and according to current industry knowledge. Advertising campaign results depend on many factors that are wholly or partly outside the provider's direct control — in particular market conditions, competition, budget size, landing page quality, and other client-side factors.

The provider is not liable for campaign results caused by factors outside their control or for damages resulting from changes in Google Ads platform algorithms, rules, or interfaces.

7. Contact

For questions about these terms and conditions, please contact us at: [javascript nutný pro zobrazení e-mailu]