Strategy
Unit economics, KPIs, and planning e-shop growth.
How to Choose a PPC Specialist for Your Online Store: 3 Questions and 6 Signals
How to choose a PPC specialist for your online store: what account access to give them, three questions for the first call and six signals to follow up on before you sign.
ChatGPT Ads management in practice: what I learned on ~$33k
I have managed ChatGPT Ads since April 2026, with ~$33k through the account. Five things that decide performance before creative does.
ChatGPT Ads in Europe: live across the EEA since August 24, 2026
OpenAI switched ads on across the EEA and Switzerland on August 24, 2026. Here is what it means for e-commerce, plus three things that surprised me on a US account.
Google Changes Bidding on August 17, 2026: How to Check Your Impact
From August 17, 2026 Google stops letting budget-limited tCPA and tROAS campaigns beat their target. How to find out whether it hits you, plus a free script that does it for you.
Google Bidding Change for Budget-Limited Campaigns
Since August 17, 2026, Google no longer lets budget-limited tCPA and tROAS campaigns beat their target. I checked 42 campaigns in 16 accounts to see who it actually hit.
PPC Audit: 7 Key Differences Between Paid and Free Audits
Considering a free PPC audit? Here are the 7 key differences from a paid one, and when investing in an independent audit is the smarter move for your e-commerce store.
Misrepresentation in Google Ads: 10 Suspension Triggers Google Won't Explain
Misrepresentation is the harshest penalty in Google Ads. Your account is suspended, and support won't say why. Here are 10 common signals and a step-by-step recovery plan.
Agentic Commerce: your customers won't be shopping alone for long
Gemini, ChatGPT, and other autonomous agents will soon do the shopping for your customers. This change is coming fast, and your e-commerce store probably isn't ready.