Strategy
Unit economics, KPIs, and planning e-shop growth.
8 years in marketing. Agency, in-house, freelance. I know what keeps e-commerce store owners up at night, and I build custom strategies to solve it.
I go beyond PPC: analytics, automation, purchase funnel optimization. I occasionally write about it, and you can read my articles here.
Strategy · September 21, 2026 · 8 min read
How to Choose a PPC Specialist for Your Online Store: 3 Questions and 6 Signals
September 21, 2026 · 8 min read
Strategy · August 19, 2026 · 9 min read
ChatGPT Ads management in practice: what I learned on ~$33k
August 19, 2026 · 9 min read
Strategy · August 19, 2026 · 8 min read
ChatGPT Ads in Europe: running in the Czech Republic too since August 24, 2026
August 19, 2026 · 8 min read
Strategy · July 30, 2026 · 4 min read
Google Changes Bidding on August 17, 2026: How to Check Your Impact
July 30, 2026 · 4 min read
Strategy · July 17, 2026 · 10 min read
Google Bidding Change for Budget-Limited Campaigns
July 17, 2026 · 10 min read
Strategy · May 29, 2026 · 10 min read
Free vs. Paid PPC Audit: 7 Key Differences
May 29, 2026 · 10 min read
Strategy · April 28, 2026 · 5 min read
Agentic commerce: what Google and OpenAI say about AI shopping agents
April 28, 2026 · 5 min read