03 / 04Entertainment center (online booking)
From zero to 28 tracked bookings in the first four days.
0 → 28
tracked bookings in the first 4 days
Starting point (audit on Oct 5, 2026)
- Over 90 days 26,831 CZK went into ads, with 0 tracked bookings.
- 23.85% of the spend (6,397 CZK) went to campaigns meant to find bookings on their own. None of them could see a booking.
- Tracking codes ran on the site three times side by side. One pointed at an account that does not exist.
- The same query with the venue name ran in two campaigns: once at 9.26 CZK a click, once at 0.12 CZK.
- Corporate events, the client's main goal, had no campaign at all.
- All findings with their impact and the fix plan are in the sample audit of this account.
What I fixed (Oct 8 to 13)
- I linked Google Analytics to Google Ads and set the currency.
- Google Ads now sees every online booking.
- One campaign for the venue name instead of two.
- A new campaign for corporate events and one for the venue itself.
- Remarketing that brought nothing is paused.
Result so far
- Oct 12 to 15: 28 tracked bookings for 1,979 CZK of ad spend, which is 70.69 CZK a booking.
- I will add the one-month result in November.
A note on the numbers: Bookings were not tracked before the fix, so 28 bookings cannot be compared with an earlier period. It is the first four-day window and conversions are still being settled.