Google Ads · Shopping · PMax

Google Ads management.I run your budget personally.

Campaigns, feed, automation, analytics and GTM from one senior specialist. It delivers the most for e-commerce stores with ad budgets from $10k a month.

  • 8 yrsin marketing for e-commerce
  • 50+clients
  • $75M+invested in PPC
  • 12+markets
Google Partner – certified Google Ads partnerVerified Google Partner
01Who this helps

Who this helps

These are the three sentences I hear most often from store owners.

I spend more on PPC every month, and revenue does not follow

The budget goes up every month. The profit stays flat.

Our store has been flat for months

Nobody tells me why. I am missing an explanation and a plan.

I have no senior partner

I need a specialist who connects campaigns to margins, stock and business goals.

If you spend less than $10k a month on ads, my fee weighs too heavily on your cost of sale, and you will hear that on the first call too. A one-time audit from $400 or enriching 50 products free does more for you. Czech e-shops: from 30,000 CZK a month — see the Czech page.

02What you get

What you get

Store performance is not made in the ads account alone. I take the whole path, from the feed to the measurement.

Campaigns across all of Google Ads

I split the money profitably between Shopping, Search, Performance Max and Demand Gen.

  • Bid strategies and targets derived from your store's economics
  • Excluding queries and placements that only burn budget
  • Sklik (Seznam.cz's ad platform) for the Czech market, setup and ongoing optimization

Product feed and Merchant Center

I fix the feed without touching your store, so you do not wait a single day for a developer.

  • Supplemental feed for missing fields
  • Preparing data for AI Shopping and AI Overviews

Measurement, Tag Manager and consent

I check the measurement before I touch a campaign. Without consent set up correctly, no data reaches Google.

  • Conversions, order values and attribution in GA4
  • Consent Mode v2 in advanced mode

Automation and scripts

I automate where it makes sense. As part of my fee, I can then focus on the account's strategic direction.

  • Scripts watching targets, budgets and drift
  • 3,000 PLA campaigns across 12 countries built through the API

Campaigns across several markets

I approach campaigns like these separately for each market.

  • Structure and budgets set per country
  • Merchant Center in the market's language

Strategy and reporting

I will also point you to steps outside PPC when they are a cheaper route to revenue.

  • A live report you open 24/7, with a complete overview
  • Performance broken down by product range
03Numbers from accounts

Numbers from accounts

Who is behind the account

I'm Karel Huk and I'm not an agency. No junior and no account manager stands between you and the campaigns, and my longest engagements have lasted for years. I came through Alza. Today, among other things, I lead Shopping for an international marketplace. The whole path is on my about page.

What it moved

the orders at the same ROAS after a campaign structure rebuild
78orders in the first month of working with a new store. A profitable month.
+30 %growth at an unchanged cost of sale after an audit, restructured campaigns and feed optimization

What clients say

This is our third season working with Karel. We started with an audit and changes to campaign structure, then moved on to optimizing the product feed. The result was growth of over 30 % at an unchanged cost of sale. After the first year we handed him our two other stores as well.
HappySport logoPetr Křivánek, OwnerHappySport / Freeskier
Every result, account by account
04How it works

How it works

From first contact to launch I get it done within a week. You know every step in advance.

  1. 1
    01

    Initial call (30 min)

    We go through your business goals, margins and current marketing. We find out whether we fit, personally and professionally.

  2. 2
    02

    Audit and plan

    I go through the account, the feed and the tracking, and within 3 days you have a list of what to change and how. The audit is included in the price of the management that follows. On its own it costs from $400.

  3. 3
    03

    Management and growth

    I take over campaigns, feed and measurement. The first audit-driven changes go live in week one, and on average I save around $500 a month by cutting inefficient spend.

05Price and terms

Price and terms

What it costs
A one-time deep-dive audit starts at $400 and ongoing management at $400 a month, both depending on account size. When management follows, the audit is included in it. I prepare the exact quote after our first call. I compare a share of spend, a flat fee and an hourly rate in my article on management fee models.
What budget makes sense
From $10k a month on ads. Below that line a one-time audit from $400 does more for you than monthly management. Or have 50 products enriched free.
How long you are tied in
Not at all. If you want to change supplier, you can. Any time.
06Frequently asked questions

Frequently asked questions

Do you handle the product feed and tracking, or campaigns only?
All of it. Merchant Center feed, GA4, Google Tag Manager and consent. A campaign built on broken measurement cannot be tuned.
What if I already have an agency or an in-house specialist?
That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is handling the budget properly.
Can I order just a one-time PPC audit?
Yes. The audit starts at $400 depending on account size, and within 3 days you get a list of where you're losing money. I explain the difference from a free audit in my article on free vs. paid PPC audits.
How soon will I see results?
Savings and setup errors get cleaned up in the first days. Revenue starts growing after 1 to 3 months of systematic work.
Do you manage channels other than Google Ads?
Mainly Google Ads and performance strategy. For e-commerce clients I also run Sklik (the ad platform of Seznam.cz, the Czech search engine), and ChatGPT Ads since April 2026. For Meta Ads I will point you to people I have worked with.
Karel Huk, PPC Specialist

Let's find out whether I can help.

I reply within 24 hours. The call takes 30 minutes. Management from $400 a month · budget from $10k a month · No lock-in, cancel any time

This consultation is non-binding.

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If PPC is the wrong spend for you, you will hear that from me.