Google Ads · Shopping · PMax · Merchant Center

Google Ads management for e-commerce.

I run your budget personally.

Shopping, Performance Max, Search and Demand Gen, the feed in Merchant Center, measurement and GTM from one senior specialist. It delivers the most for e-commerce stores with ad budgets from $10k a month.

Book a no-obligation call What it costs

Karel Huk

I'm not an agency. I manage your budget personally.

Management: from $400 a month
Budget: from $10k a month
Introductory call: 30 min

No lock-in, cancel any time

8 yrsin marketing

50+clients

$75M+invested in PPC

12+ marketswhere I run campaigns

Verified Google Partner

01Who this helps

Who this helps

These are the three sentences I hear most often from store owners.

I spend more on PPC every month, and revenue does not follow

The budget goes up every month. The profit stays flat.

Our store has been flat for months

Nobody tells me why. I am missing an explanation and a plan.

I have no senior partner

I need a specialist who connects campaigns to margins, stock and business goals.

1 / 3

If you spend less than $10k a month on ads, my fee weighs too heavily on your cost of sale, and you will hear that on the first call too. A one-time audit from $400 or enriching 50 products free does more for you. Czech e-shops: from 30,000 CZK a month — see the Czech page.

02What I do

What you get

Store performance is not made in the ads account alone. I take the whole path, from the feed to the measurement.

I split the money profitably between Shopping, Search, Performance Max and Demand Gen.

Bid strategies and targets derived from your store's economics
Excluding queries and placements that only burn budget
Shopping and Performance Max on top of a clean feed

Campaigns in Google Ads

I split the money profitably between Shopping, Search, Performance Max and Demand Gen.

Bid strategies and targets derived from your store's economics
Excluding queries and placements that only burn budget
Shopping and Performance Max on top of a clean feed

03Account results

Numbers from accounts

Who is behind the account

I'm Karel Huk and I'm not an agency. No junior and no account manager stands between you and the campaigns, and my longest engagements have lasted for years. I came through Alza. Today, among other things, I lead Shopping for an international marketplace. The whole path is on my about page.

What clients say

“This is our fourth season working with Karel. We started with an audit and changes to campaign structure, then moved on to optimizing the product feed. The result was growth of over 30% at an unchanged cost of sale. After the first year we handed him our two other stores as well.”

Petr Křivánek, Owner, 2026HappySport / Freeskier

What it moved

3×

the orders at the same ROAS after a campaign structure rebuild

orders in the first month of working with a new store. A profitable month.

+30%

growth at an unchanged cost of sale after an audit, restructured campaigns and feed optimization

1 / 3

Every result, account by account

04How we work

How it works

From first contact to launch I get it done within a week. You know every step in advance.

Step 01

Initial call (30 min)

We go through your business goals, margins and current marketing. We find out whether we fit, personally and professionally.

Step 02

Audit and plan

I go through the account, the feed and the tracking, and within 3 days you have a list of what to change and how. The audit is included in the price of the management that follows. On its own it costs from $400.

Step 03

Management and growth

I take over campaigns, feed and measurement. The first audit-driven changes go live in week one, and on average I save around $500 a month by cutting inefficient spend.

Step 1 / 3

05Pricing

Price and terms

What Google Ads management costs

from $400 a month

A one-time deep-dive audit starts at $400 and ongoing management at $400 a month, both depending on account size. On average I save around $500 a month by cutting inefficient spend. When management follows, the audit is included in it. I prepare the exact quote after our first call. I compare a share of spend, a flat fee and an hourly rate in my article on management fee models.

What budget makes sense

from $10k a month

From $10k a month on ads. Below that line a one-time audit from $400 does more for you than monthly management. Or have 50 products enriched free.

How long you are tied in

None.

If you want to change supplier, you can. Any time.

Book a no-obligation call

06Related reading

On this topic

07FAQ

Frequently asked questions

What does Google Ads management include?

All of it: Google Ads campaigns, the Merchant Center feed, GA4, Google Tag Manager and consent. A campaign built on broken measurement cannot be tuned.

What if I already have an agency or an in-house specialist?

That's not a problem. I can provide an independent audit of your current campaign setup without you having to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is handling the budget properly.

Can I order just a one-time PPC audit?

Yes. The audit starts at $400 depending on account size, and within 3 days you get a list of where you're losing money. I explain the difference from a free audit in my article on free vs. paid PPC audits.

How soon will I see results?

Savings and setup errors get cleaned up in the first days. Revenue starts growing after 1 to 3 months of systematic work.

Do you manage channels other than Google Ads?

Yes. I run Sklik, Heureka and ChatGPT Ads as part of PPC management. For Meta Ads I will point you to people I have worked with.

08Contact

Let's find out whether I can help.

I reply within 24 hours. The call takes 30 minutes. I take on at most 1 to 2 new clients a month, so every account gets my attention.

Management from $400 a monthBudget from $10k a monthNo lock-in, cancel any time

If PPC is the wrong spend for you, you will hear that from me.

Prefer to reach me directly?