Performance has stalled and I don't know why
Neither your agency nor your specialist has explained it. You want a second, independent opinion.
PPC audit · Google Ads · Feed · Tracking
PPC audit for online stores.
An independent look at your account.
I go through the account, the feed and the tracking. Within three days you have a list of where money is leaking today and a prioritized action plan. You don't have to change your agency or specialist to get it.
Karel Huk
I'm not an agency. I manage your budget personally.
- Audit
- from $400 one-time
- Output
- within 3 days
- Introductory call
- 30 min
Order the audit without management
8 yrsin marketing
50+clients
$75M+invested in PPC
12+ marketswhere I run campaigns
01Who this helps
Who the audit helps
An audit makes the most sense in these three situations.
1 / 3
If you want to hand over campaign management right away, you don't need a separate audit. With Google Ads management the audit is included.
02What I check
What the audit covers
I don't stop at symptoms like a low CTR or a high cost of sale. I look for the causes and write down how to fix each one.
I go through the account history and find the keywords, targeting and campaigns that only burn budget.
- Campaign strategy and structure
- Ads and account settings
- Search terms and keywords
I check the quality of the product feed and the Merchant Center risks that keep products out of your ads.
- Product data quality
- Disapproved products in Merchant Center
I go through conversion tracking in Google Ads and the link to Google Analytics. When tracking is off, every decision built on it is off too.
- Conversions in Google Ads
- Google Analytics linked to Google Ads
I ask about margins, best-selling products, stock and goals. I judge the account against them, not against a generic checklist.
- Margins and store goals
- Best sellers and stock
I compare performance with last year and with demand in the market. A drop driven by the season or by competitors isn't fixed in the campaigns but in the budget and targets. The audit of falling orders at Matchaday.sk shows what that looks like at a real online store.
- Year-over-year comparison and seasonality
- Competitors in the auctions
I go through the pages your ads lead to: price, shipping, availability and forms. A good campaign won't sell if the site loses the customer after the click.
- Ad landing pages
- Disapproved destinations and Google policies
Account and campaigns
I go through the account history and find the keywords, targeting and campaigns that only burn budget.
- Campaign strategy and structure
- Ads and account settings
- Search terms and keywords
03How the audit works
How it works
You know the steps in advance. From access to a finished plan takes up to three days.
You know the steps in advance. From access to a finished plan takes up to three days.
Step 1 / 3
04Pricing
Price and terms
What it costs
from $400
The price depends on account size. On average I save around $500 a month, so the audit usually pays for itself in the first month. I prepare the exact quote after our first call. When Google Ads management follows, the audit is included in it.
When you pay
After delivery.
I invoice only after I hand over the output. If it doesn't deliver what we agreed on the intro call, you don't pay.
When it is done
within 3 days
The clock starts once you give me access and we confirm the work.
How long you are tied in
None.
The audit is one-time. You don't have to order management with it.
05Related reading
On this topic
- Matchaday.sk case studyThe audit separated a weakening market from changes in the account.
- Free vs. paid PPC auditSeven differences, and when an independent audit pays off.
- When PPC campaigns aren't workingSix areas an audit should cover.
- How much PPC management costsThree fee models and who each one suits.
- How to choose a PPC specialistWhich access to give and what to ask on the first call.
06FAQ
Frequently asked questions
What do I get from a PPC audit?
A list of where money is leaking today and a prioritized action plan. For each finding I write down what is wrong, why it happens and how to fix it.
I have an agency. Can I still order an audit?
Yes. You don't have to fire anyone or change a thing. You'll get a second opinion and a clear check on whether your current partner is managing your budget efficiently.
How much does the audit cost and how long does it take?
It starts at $400 depending on account size, and within 3 days you get a list of where you're losing money. I prepare the exact quote after our first call.
What if the audit doesn't help me?
Then you don't pay for it. I invoice only after I hand over the output, and if it doesn't deliver what we agreed on the intro call, you owe me nothing.
How is it different from a free audit?
A free audit is often the start of a sales process. A paid audit gives you an action plan ordered by impact on your business. I compare the two in my article on free vs. paid PPC audits.
07Contact
Let's find where your money is leaking.
I reply within 24 hours. The call takes 30 minutes.
Audit from $400 one-timeOutput within 3 daysOrder the audit without management
If an audit does not make sense for your store, you will hear that on the call.
Prefer to reach me directly?