Google Ads Product Feed Enrichment
Get more impressions, lower your CPC, and boost relevance in PMax & Shopping. No integration or commitment. Test it free on 50 products.
Real Shopping data. See detailed data below.
Why is this free and what's the catch?
What's the catch? For 50 products, nothing. I just appreciate feedback. I've tested this on 15+ e-commerce stores, but there's always room for improvement.
How It Works
Case Studies from Real Accounts
I only report statistically significant numbers. And I'm transparent about what didn't go according to plan.
Methodology: Difference-in-Differences. Uplift is adjusted for the performance of a control group (non-enriched products in the same account and period). Data is anonymized: categories, brands, and campaigns are not disclosed. Percentages and product counts are real.
- 1You've seen the real data
- 2You understand the methodology
- 3Now test it on your 50 products
See Your Feed: Before & After
On the left: data your store sends to the feed today. On the right: the version enriched with facts from your product page.
In black, the version enriched with facts from the product page. In grey, the data as the store sends it to the feed today.
- title
- Brown leather handbag
- description
- Quality leather handbag. Suitable for everyday use.
- size
- missing
- material
- missing
- product_highlight
- missing
- title
- Leather Shoulder Bag, A4 format, 38 × 28 × 11 cm, Brown
- today:
Brown leather handbag - description
- Genuine cowhide leather shoulder bag. Dimensions 38 × 28 × 11 cm, fits A4 paper and laptops up to 13 inches. Features an internal organizer with 5 compartments and a zippered pocket, YKK metal zippers.
- today:
Quality leather handbag. Suitable for everyday use. - sizeadded
- 38 × 28 × 11 cm
- today: missing
- materialadded
- Genuine cowhide leather
- today: missing
- product_highlightadded
- Fits A4 & 13" laptop • Internal organizer • YKK metal zippers
- today: missing
- + up to ten other attributes (color, gender, age_group, google_product_category, etc.)
When It Helps, When It Doesn't
This tool isn't a silver bullet. Before I use it for clients, I consider the following:
It's a good fit if:
- You want to quickly test if investing in your feed makes sense—without waiting for developers or complex integration.
- Your product titles are short or generic.
- You're missing specific attributes: dimensions, materials, use cases, age targeting.
- Your PMax or Shopping CTR is below 0.8%.
It might not help if:
- Your product titles already include detailed specifications.
- Your product range is highly specialized with minimal search volume and little room to grow.
- Your main issue is pricing, not copy.
- Your campaigns are heavily brand-focused. Feed enrichment can broaden your reach, but it might reduce campaign efficiency.
Still deciding if enrichment makes sense for you? First check which fields your feed is missing.
Test your feed for freeFree vs. Paid: What You Get
The free version reads your current feed and also loads your product page to pull facts from it (structured data, spec tables, bullets, description). The paid version goes further: it parses PDF manuals and the related-products carousel — the document_link and related_product attributes — and tunes selectors for your specific e-commerce platform.
| Feed Attribute | Free (50 SKUs) | Paid Version |
|---|---|---|
| Title | ||
| Short titleA shorter title for Demand Gen and the visual Performance Max formats (YouTube, Discover). | ||
| Description | ||
| Google Product Category | ||
| Product highlight + detail | ||
| Color, size, pattern, material | ||
| Gender, age group, brand | ||
| Additional image linkScraping extra images from the product page. Off in the free version to keep processing fast. | ||
| Conversational Attributes (GMC AI Mode) | ||
| Q&A (Questions & Answers)In the paid version, FAQs from the product page take priority over templates. | + existing FAQs from the page | |
| Variant option | ||
| Item group title | ||
| Related productRequires parsing the 'related products' carousel on the product page. | page parsing | |
| Document linkRequires extracting links to PDF manuals from the product page. | page parsing | |
| Operations & Optimization | ||
| Segmentation plan for custom labelsA supplemental feed must never overwrite custom labels — that would break the Shopping and PMax listing groups built on them. You get a plan to apply in your primary feed. | ||
| Per-shop selector tuningSpecific selectors for Shoptet, Shopify, Alza, Mall, and other platforms. | ||
| Scheduled impact checks (T+3, T+7, T+14) | ||
Free and paid (10)
- Title
- Short title
- Description
- Google Product Category
- Product highlight + detail
- Color, size, pattern, material
- Gender, age group, brand
- Q&A (Questions & Answers)
- Variant option
- Item group title
Paid version only (7)
- Additional image linkScraping extra images from the product page. Off in the free version to keep processing fast.
- Q&A (Questions & Answers): + existing FAQs from the pageIn the paid version, FAQs from the product page take priority over templates.
- Related productRequires parsing the 'related products' carousel on the product page.
- Document linkRequires extracting links to PDF manuals from the product page.
- Segmentation plan for custom labelsA supplemental feed must never overwrite custom labels — that would break the Shopping and PMax listing groups built on them. You get a plan to apply in your primary feed.
- Per-shop selector tuningSpecific selectors for Shoptet, Shopify, Alza, Mall, and other platforms.
- Scheduled impact checks (T+3, T+7, T+14)
The feed is just 1 of the 6 areas I go through in a PPC audit. Campaigns, measurement and the site after the click decide whether a better feed turns into revenue.
document_link) and the 'related products' carousel (related_product). Both attributes need selectors tuned to your specific e-commerce platform plus several extra seconds per product, so I keep them in the paid version. That way the free version stays fast and reliable for everyone. If your shop blocks bots or the pages don't load in time, the enrichment runs from the feed alone — nothing breaks, the result is just thinner.Learn more about conversational attributes and GMC AI Mode in the blog post.
50 products enriched, Sheet in 5 minutes
You can upload any number of products, but only the first 50 will be processed. Feel free to upload your entire feed, just your top sellers, or products you want to boost.
Always check the quality of the supplemental feed. If something doesn't look right, email me and we can fine-tune the process.
Upload your feed
CSV or XML (Google RSS) — uploaded file up to 4 MB, via URL with no size limit. The tool enriches the first 50 products. The Google Sheet arrives typically within 5 minutes after you click the verification link in the email. I'm paying for this test myself, after all. :)
Frequently Asked Questions
How quickly will I get the results?
How do you ensure the specifications are accurate?
Will you add more images and videos too?
Does it work with Czech diacritics?
What languages does it support?
What if my CSV has a dead link?
How do I connect the Sheet as a supplemental data source in Merchant Center?
What happens to my data after enrichment?
Why only 50 products?
Does this work for Sklik, or just Google Ads?
How much does it cost for a full feed?
related_product, document_link) plus per-shop selector tuning. We agree on scope and price on a call, based on your product count and what your feed needs.