Free · Report by email within a minute

Test Your Feed's Readiness for the AI Era in Search

AI Max for Shopping, AI Overviews, Agentic Commerce. Three major shifts in how Google and AI assistants read your product catalog. All three depend on one thing: the quality of your product feed.

Upload a CSV, XML, or paste a URL. I'll email you a report showing which fields are missing, what can be improved, or if you're all set. No registration, no cost, and no follow-up marketing emails.

Analyzes coverage of 36 fields across five categories, from required to media

Two scores from 0 to 100: standard attributes and AI attributes, separately

Explains why each field is important

Links to articles for context on each field

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Something like this will land in your inbox within a minute

Two scores from 0 to 100 — standard attributes and AI attributes, rated separately. Then a coverage percentage for every field and a severity rating: missing, weak, or good.

The gap between those two numbers tells you the most. A feed can be perfectly fine for Merchant Center and almost empty for AI answers. Beyond that, it's just the numbers from your feed and a short explanation of why each field matters.

Report · sampleyour-shop.com

Sample — illustrative values

Standard attributes

AI attributes

titleOK

sizemissing

google_product_categorymissing

question_and_answermissing

additional_image_linkimprove

+ 31 more fields, full report by email

How It Works

Step 01

Upload Your Feed or Paste a URL

A CSV or XML export from Google Merchant Center, Shoptet, WooCommerce, Shopify, or any CMS. Max 4 MB / 5,000 products. Or, paste a feed URL to analyze the first 50 products.

Step 02

Verify Your Email

I'll send you a confirmation link (to prevent bots). Once you click it, the analysis begins.

Step 03

Get Your Report

Within a minute of confirming you'll get an e-mail with your readiness score, a list of missing fields, and an explanation of why each one matters. I won't send you any follow-ups, but if you need help fixing your feed, I'm here.

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What I Check

36 fields in five categories, ranked by how hard Google enforces them — plus a qualitative check of your titles and descriptions.

Required

Merchant Center won't approve a product without these

Seven fields Google requires on every product, no exceptions. Miss one and the item never reaches Shopping or free listings.

idtitledescriptionlinkimage_linkpriceavailability

Required for Certain Products

Google requires these based on what you sell

Brand for everything except books, films and music. Size, color and gender for apparel, units per pack, certification where the law requires it. For apparel and footwear Google gates free listings on them, so an empty field hurts as much as a missing required one.

conditionbrandgenderage_groupcolorsizematerialitem_group_idmultipackis_bundlecertificationunit_pricing_measure

Recommended

Performance drops without these fields

Your feed keeps running, just worse. These are the fields Google uses to match your product to queries, sort it into categories, and build ad formats.

gtinmpnsize_systemgoogle_product_categoryproduct_typeproduct_highlightproduct_detailshort_title

Feeds the AI Answer

How AI understands your product

The six attributes Google calls conversational. They help customers discover information about your products across AI-driven surfaces like AI Mode in Search. Without them, AI only has your title and description to work with.

question_and_answervariant_optionitem_group_titlerelated_productdocument_linkpopularity_rank

Media

How the product shows up

One image is enough for approval, not for a sale. Add detail shots, the product in a real setting, and video where a photo falls short.

additional_image_linkvideo_linklifestyle_image_link

Not sure what these fields mean? Read my article on What Is a Product Feed, and Why Does Your Ad Performance Depend On It? for context.

Want to improve your feed right away?

Enrich 50 products for free

Frequently Asked Questions

What happens to my feed after the analysis?

Your feed and e-mail are deleted automatically after 30 days. I process the feed in a single run and don't store it anywhere else. The only exception: a sample of 10 products (title, description, category, attributes) goes to a language model via the Anthropic API for the text-quality check.

Why do I have to verify my email?

It's to protect against bots and ensure the report doesn't land in your spam folder. Once you click the confirmation link, the analysis starts, and you'll have the report in your inbox within a minute.

Will you send me marketing emails after the report?

No. This is a one-time test. If you'd like help fixing your feed, email me at [email protected] or get a free sample of 50 enriched products at karelhuk.cz/en/enrich-product-feed-google-ads.

How large a feed can I upload?

Up to 4 MB and 5,000 products. For larger catalogs, please send a sample or contact me directly.

What if my feed is in a different format (e.g., Heureka, Zboží)?

Currently, I support CSV, XML, and Google RSS XML or Atom. For other formats, contact me and we'll figure something out.

Karel Huk · PPC Freelancer

Need help filling in the missing fields?

After you receive your report, email me and we can discuss a plan for your feed.

Discuss your feed on a call Email me at [email protected]

The feed is just 1 of the 6 areas I go through in a PPC audit. Campaigns, measurement and the site after the click decide whether a better feed turns into revenue.